BUDIMAN

As mobile technology progresses, we often fail to look back on the increasingly large volumes of contacts collected and the way to access a specific contact. In the current method of storing contacts, all contacts are treated as the same even though some are significantly more cherished than others. Along with it, when we want to do anything to the contacts in our phone, we need to press countless buttons which is confusing for our parents or grandparents.

As a result, contact lists never see the light of day except when needed to look up information and for the elders, they need to ask their grandchildren whenever they want to call a specific contacts.

In here, PLIC stands as a simplified smartphone design that promote and remind users of only their most meaningful contacts in a physical way. We sought to change the utilitarian feeling with a product that changes the functionality to be noticeable, yet unobtrusive in our daily lives.